Is a Crave Cookies franchisee required to personally conduct 'on-premises' supervision of their business?

According to Crave Cookies's 2025 Franchise Disclosure Document, the business must be under the supervision of the Principal Executive or a local general manager who has completed Crave Cookies Franchising's training program. This means that while the franchisee (Principal Executive) can directly supervise the business, they can also delegate this responsibility to a trained local general manager.

This provides flexibility for the Crave Cookies franchisee, especially if they own multiple locations or have other business interests. However, it's crucial that the designated general manager completes the required training to ensure they adhere to Crave Cookies's standards and operational procedures. The franchisee remains responsible for the actions of their personnel, including the general manager.

This requirement ensures that each Crave Cookies location has a qualified individual overseeing daily operations, maintaining quality control, and upholding brand standards. While not mandating the franchisee's constant presence, it emphasizes the importance of having a competent and trained supervisor on-site. The franchisee should ensure that the general manager is well-versed in all aspects of the business and can effectively manage the store in their absence.