Is a Crave Cookies franchisee required to offer for sale all services that Crave Cookies requires?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.3 Products, Services, and Methods of Sale. Franchisee shall offer all products and services, and only those products and services, from time to time prescribed by Crave Cookies Franchising in the Manual or otherwise in writing. Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Crave Cookies Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations. Franchisee shall provide all products and perform all services in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards.
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
- 7.5 Preparation. Franchisee shall follow all recipes prescribed by Crave Cookies Franchising, LLC, including, without limitation, use of all ingredients specified or authorized by Crave Cookies Franchising, LLC, and only such ingredients. Franchisee shall prepare and serve
all food products in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards. Franchisee shall not substitute any recipe prescribed by Crave Cookies Franchising, LLC, unless Franchisee receives express written permission from Crave Cookies Franchising, LLC to make a substitution.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 34)
What This Means (2025 FDD)
According to the 2025 Crave Cookies Franchise Disclosure Document, franchisees must offer all products and services that Crave Cookies prescribes in its manual or in writing. Franchisees are restricted to selling only to retail customers at the approved location, unless Crave Cookies approves or requires otherwise. This means that franchisees must adhere to the specific products, services, and sales methods dictated by Crave Cookies.
Crave Cookies maintains control over the menu items, beverages, and other products and services offered. Franchisees must follow the recipes provided by Crave Cookies, using only specified or authorized ingredients. Substitutions are not allowed unless express written permission is granted by Crave Cookies. This ensures consistency across all franchise locations and maintains the brand's standards for quality and customer experience.
These stipulations allow Crave Cookies to maintain uniformity and quality control across all franchise locations. For a prospective franchisee, this means limited autonomy in choosing which products and services to offer, as they must adhere strictly to the franchisor's guidelines. While this reduces flexibility, it also provides a proven framework and support system, ensuring that franchisees offer products and services that align with the brand's established standards and customer expectations.