Is a Crave Cookies franchisee required to offer for sale all goods that Crave Cookies requires?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.2 Compliance with Law. Franchisee and the Business shall comply with all laws and regulations. Franchisee and the Business shall obtain and keep in force all governmental permits and licenses necessary for the Business.
- 7.3 Products, Services, and Methods of Sale. Franchisee shall offer all products and services, and only those products and services, from time to time prescribed by Crave Cookies Franchising in the Manual or otherwise in writing. Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Crave Cookies Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations. Franchisee shall provide all products and perform all services in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards.
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
- 7.5 Preparation. Franchisee shall follow all recipes prescribed by Crave Cookies Franchising, LLC, including, without limitation, use of all ingredients specified or authorized by Crave Cookies Franchising, LLC, and only such ingredients. Franchisee shall prepare and serve
all food products in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards. Franchisee shall not substitute any recipe prescribed by Crave Cookies Franchising, LLC, unless Franchisee receives express written permission from Crave Cookies Franchising, LLC to make a substitution.
- 7.6 Inventory. Franchisee shall maintain sufficient levels of inventory at all times.
- 7.7 Method of Sale. Franchisee shall make sales only at the Location or by off-site catering services, or at temporary event locations (e.g.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 34)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees must offer all products and services that Crave Cookies prescribes in the manual or in writing. Specifically, franchisees must offer all menu items, beverages, and other products and services that Crave Cookies prescribes.
This means a Crave Cookies franchisee has limited autonomy over their offerings. They cannot choose to exclude items that Crave Cookies mandates. This ensures brand consistency across all locations, as every franchisee will offer the same core products and services.
This requirement extends beyond just the types of products offered. Crave Cookies franchisees must also adhere to specific recipes, using only ingredients specified or authorized by Crave Cookies, LLC. They cannot substitute any recipe unless they receive express written permission from Crave Cookies, LLC. This control over ingredients and recipes is designed to maintain the quality and consistency of Crave Cookies's products.
The FDD also states that System Standards determined by Crave Cookies may include the minimum, maximum, and/or exact prices that franchisees may charge for products or services sold (except to the extent such authority is limited or prohibited by applicable law). Therefore, franchisees have limited control over pricing, which is subject to Crave Cookies's System Standards.