Must Crave Cookies franchisee personnel comply with dress attire standards?

According to Crave Cookies' 2025 Franchise Disclosure Document, franchisees are required to ensure their personnel comply with dress attire standards. Specifically, franchisees must make sure their employees adhere to any dress attire, uniform, personal appearance, and hygiene standards detailed in the Crave Cookies manual.

This means that as a Crave Cookies franchisee, you must enforce the brand's standards for how your employees look and present themselves. These standards are found in the operations manual, a key document outlining the brand's requirements.

The franchisor, Crave Cookies Franchising, sets these standards to maintain a consistent brand image across all locations. This is a common practice in franchising, as uniformity helps customers recognize and trust the brand. Franchisees should carefully review the manual to understand the specific requirements for employee appearance, including any mandatory uniforms or personal hygiene guidelines.