Is a Crave Cookies franchisee allowed to sell any beverages that have not been approved by the franchisor?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
- 7.5 Preparation. Franchisee shall follow all recipes prescribed by Crave Cookies Franchising, LLC, including, without limitation, use of all ingredients specified or authorized by Crave Cookies Franchising, LLC, and only such ingredients. Franchisee shall prepare and serve
all food products in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards. Franchisee shall not substitute any recipe prescribed by Crave Cookies Franchising, LLC, unless Franchisee receives express written permission from Crave Cookies Franchising, LLC to make a substitution.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 34)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees must offer only those menu items, beverages, and other products and services that Crave Cookies prescribes in the manual or in writing.
This means a franchisee cannot sell any beverages that have not been approved by Crave Cookies. This is further reinforced by the stipulation that franchisees must follow all recipes prescribed by Crave Cookies, using only specified or authorized ingredients. Franchisees are expressly prohibited from substituting any recipe unless they receive explicit written permission from Crave Cookies.
This level of control ensures brand consistency across all Crave Cookies locations, maintaining the quality and uniformity of the products offered. For a prospective franchisee, this means they will have limited flexibility in customizing the menu or introducing new beverage options without prior approval from Crave Cookies. It is important to adhere strictly to the approved menu and recipes to remain compliant with the franchise agreement.