For a Crave Cookies franchise, is the specific location always known when signing the franchise agreement?

According to Crave Cookies's 2025 Franchise Disclosure Document, the specific location for a franchise may not always be known when the franchise agreement is signed. If the location is not known at the time of signing, it is subject to approval by Crave Cookies. This means a prospective franchisee might enter into an agreement without a confirmed site, adding a layer of uncertainty to the initial investment.

This arrangement is not uncommon in the franchise industry, particularly for newer or rapidly expanding brands. It allows Crave Cookies to maintain control over site selection, ensuring that new locations align with their strategic objectives. However, it places the onus on the franchisee to find and propose a suitable location that meets Crave Cookies's standards.

For a prospective Crave Cookies franchisee, it's crucial to understand the site approval process and criteria. This includes factors such as demographics, traffic patterns, and proximity to other businesses. Franchisees should also clarify the timeline for site approval and what recourse they have if a suitable location cannot be found. Having a clear understanding of these aspects can help mitigate the risks associated with signing a franchise agreement before securing a specific location.