For a Crave Cookies franchise, where must all sales be made?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.2 Compliance with Law. Franchisee and the Business shall comply with all laws and regulations. Franchisee and the Business shall obtain and keep in force all governmental permits and licenses necessary for the Business.
- 7.3 Products, Services, and Methods of Sale. Franchisee shall offer all products and services, and only those products and services, from time to time prescribed by Crave Cookies Franchising in the Manual or otherwise in writing. Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Crave Cookies Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations. Franchisee shall provide all products and perform all services in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards.
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 34)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are generally required to make sales only at the physical location of their store. However, there are exceptions. Crave Cookies franchisees can also make sales through off-site catering services and at temporary event locations like street festivals.
Unless specifically approved or required by Crave Cookies, franchisees are prohibited from making sales through other channels. These restricted channels include direct delivery by the franchisee, delivery via third-party services, through a food truck, or at satellite locations. This means a franchisee needs explicit permission to explore alternative sales methods beyond the standard location, catering, and temporary events.
Crave Cookies retains the right to modify the approved sales channels and can determine or change the territories where catering or delivery services are offered. This gives Crave Cookies significant control over how and where franchisees can generate revenue, ensuring consistency and potentially managing market saturation. A prospective franchisee should clarify the conditions under which exceptions to the standard sales locations are granted and how territories for catering and delivery are determined and protected.