For a Crave Cookies franchise, for how long are franchisees required to participate personally in the direct operation of their business?

The 2025 Crave Cookies Franchise Disclosure Document states that the Business must at all times be under the supervision of the Principal Executive or a local general manager who has completed Crave Cookies' training program. This indicates that either the franchisee (Principal Executive) or a designated general manager must be actively involved in the business's day-to-day operations throughout the term of the franchise agreement.

This requirement ensures that Crave Cookies maintains consistent quality and operational standards across all franchise locations. By mandating active supervision, Crave Cookies aims to protect its brand reputation and customer experience. The franchisee has the flexibility to choose between personally overseeing the business or hiring a trained general manager to fulfill this role.

For a prospective Crave Cookies franchisee, this means committing to either personally managing the store or entrusting its supervision to a qualified general manager who has completed the required training. This ongoing involvement is crucial for maintaining compliance with the franchise agreement and upholding Crave Cookies' standards. Franchisees should factor in the time commitment or the cost of hiring and training a general manager when evaluating the franchise opportunity.