factual

Does the Crave Cookies Franchise Agreement include a Guaranty and Non-Compete Agreement?

Crave_Cookies Franchise · 2025 FDD

Answer from 2025 FDD Document

[Item 22: CONTRACTS]

Attachment 3 to Franchise Agreement

GUARANTY AND NON-COMPETE AGREEMENT

This Guaranty and Non-Compete Agreement (this "Guaranty") is executed by the undersigned person(s) (each, a "Guarantor") in favor of Crave Cookies Franchising, LLC, a Utah limited liability company ("Crave Cookies Franchising").


  • 2.5 Guaranty. If Franchisee is an entity, then Franchisee shall have each Owner sign a personal guaranty of Franchisee's obligations to Crave Cookies Franchising, in the form of Attachment 3.

Guarantor agrees as follows:

  • **1.

Guaranty.** Guarantor hereby unconditionally guarantees to Crave Cookies Franchising and its successors and assigns that Franchisee shall pay and perform every undertaking, agreement and covenant set forth in the Franchise Agreement and further guarantees every other liability and obligation of Franchisee to Crave Cookies Franchising, whether or not contained in the Franchise Agreement.

Guarantor shall render any payment or performance required under the Franchise Agreement or any other agreement between Franchisee and Crave Cookies Franchising upon demand from Crave Cookies Franchising.

Guarantor waives (a) acceptance and notice of acceptance by Crave Cookies Franchising of this Guaranty; (b) notice of demand for payment of any indebtedness or nonperformance of any obligations of Franchisee; (c) protest and notice of default to any party with respect to the indebtedness or nonperformance of any obligations hereby guaranteed; (d) any right Guarantor may have to require that an action be brought against Franchisee or any other person or entity as a condition of liability hereunder; (e) all rights to payments and claims for reimbursement or subrogation which any of the undersigned may have against Franchisee arising as a result of the execution of and performance under this Guaranty by the undersigned; (f) any law which requires that Crave Cookies Franchising make demand upon, assert claims against or collect from Franchisee or any other person or entity (including any other guarantor), foreclose any security interest, sell collateral, exhaust any remedies or take any other action against Franchisee or any other person or entity (including any other guarantor) prior to making any demand upon, collecting from or taking any action against the undersigned with respect to this Guaranty; and (g) any and all other notices and legal or equitable defenses to which Guarantor may be entitled.

  • **2.

  • **2.

Confidential Information.** With respect to all Confidential Information Guarantor shall (a) adhere to all security procedures prescribed by Crave Cookies Franchising for maintaining confidentiality, (b) disclose such information to its employees only to the extent necessary for the operation of the Business; (c) not use any such information in any other business or in any manner not specifically authorized or approved in writing by Crave Cookies Franchising, (d) exercise the highest degree of diligence and make every effort to maintain the confidentiality of all such information during and after the term of the Franchise Agreement, (e) not copy or otherwise reproduce any Confidential Information, and (f) promptly report any unauthorized

disclosure or use of Confidential Information. Guarantor acknowledges that all Confidential Information is owned by Crave Cookies Franchising or its affiliates (except for Confidential Information which Crave Cookies Franchising licenses from another person or entity). Guarantor acknowledges that all customer data generated or obtained by Guarantor is Confidential Information belonging to Crave Cookies Franchising. This Section will survive the termination or expiration of the Franchise Agreement indefinitely.

3. Covenants Not to Compete.

  • (a) Restriction In Term.

During the term of the Franchise Agreement, Guarantor shall not directly or indirectly have any ownership interest in, lend money or provide financial assistance to, provide any services to, or be employed by, any Competitor.

  • (b) Restriction Post Term.

For two years after the Franchise Agreement expires or is terminated for any reason (or, if applicable, for two years after a Transfer by Guarantor), Guarantor shall not directly or indirectly have any ownership interest in, lend money or provide financial assistance to, provide any services to, or be employed by, any Competitor located within five miles of Franchisee's Territory or the territory of any other Crave Cookies business operating on the date of termination or transfer, as applicable.

If the Franchise Agreement is terminated before the Territory is determined, then the area of non-competition will the Development Area and the territory of any other Crave Cookies business operating on the date of termination.

  • (c) Interpretation.

Guarantor agrees that each of the foregoing covenants is independent of any other covenant or provision of this Guaranty or the Franchise Agreement.


  • (c) Interpretation.

Guarantor agrees that each of the foregoing covenants is independent of any other covenant or provision of this Guaranty or the Franchise Agreement.

If all or any portion of the covenants in this Section is held to be unenforceable or unreasonable by any court or arbitrator, then the parties intend that the court or arbitrator modify such restriction to the extent reasonably necessary to protect the legitimate business interests of Crave Cookies Franchising.

Guarantor agrees that the existence of any claim it or Franchisee may have against Crave Cookies Franchising shall not constitute a defense to the enforcement by Crave Cookies Franchising of the covenants of this Section.

If Guarantor fails to comply with the obligations under this Section during the restrictive period, then the restrictive period will be extended an additional day for each day of noncompliance.

Source: Item 22 — CONTRACTS (FDD page 47)

What This Means (2025 FDD)

According to the 2025 Crave Cookies Franchise Disclosure Document, the Franchise Agreement does include a Guaranty and Non-Compete Agreement. Specifically, if the franchisee is an entity, each owner must sign a personal guaranty, which is included as Attachment 3 to the Franchise Agreement. This guaranty ensures that the franchisee will meet all obligations to Crave Cookies. The guarantor unconditionally guarantees that the franchisee will pay and perform every agreement in the Franchise Agreement, as well as any other liabilities to Crave Cookies. The guarantor must make any payment or performance required under the Franchise Agreement upon demand from Crave Cookies. The guaranty also includes a waiver of certain rights the guarantor may have.

The Guaranty and Non-Compete Agreement also contains covenants not to compete. During the term of the Franchise Agreement, the guarantor cannot have any ownership interest in, lend money or provide financial assistance to, provide any services to, or be employed by any competitor. For two years after the Franchise Agreement expires or is terminated, the guarantor is restricted from involvement with any competitor within five miles of the franchisee's territory or the territory of any other Crave Cookies business operating on the date of termination or transfer. If the territory is not determined before termination, the non-competition area will be the Development Area and the territory of any other Crave Cookies business.

The Guaranty and Non-Compete Agreement also addresses confidential information. The guarantor must adhere to security procedures, disclose confidential information to employees only as necessary, and avoid using the information in any unauthorized manner. The guarantor must also maintain the confidentiality of the information during and after the term of the Franchise Agreement. The agreement specifies that all customer data generated or obtained by the guarantor is confidential information belonging to Crave Cookies. If the guarantor fails to comply with the obligations under this section during the restrictive period, the restrictive period will be extended an additional day for each day of noncompliance.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.