Where can I find the table of contents for the Crave Cookies Brand Standards Manual?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
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Brand Standards Manual
See Exhibit G for the table of contents of our Brand Standards Manual as of the date this disclosure document, with the number of pages devoted to each subject. The Manual has 208 pages.
Training Program
Our training program consists of the following:
TRAINING PROGRAM
| If you request, we will provide advice to you (by telephone or electronic | |
|---|---|
| communication) regarding improving and developing your business, and resolving operating | |
| problems you encounter, to the extent we deem reasonable. If we provide in-person support in | |
| response to your request, we may charge a | We will use the Marketing Fund only for marketing and related purposes |
| and costs. Media coverage is primarily local. We use outside vendors and consultants to produce | |
| advertising. |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the table of contents for the Brand Standards Manual is available in Exhibit G. The manual itself contains 208 pages. To obtain a copy of the table of contents, prospective franchisees should contact Becky English at becky@cravecookies.com.
The Brand Standards Manual is a crucial document for franchisees as it outlines the standards and procedures necessary to operate a Crave Cookies franchise. The manual covers various aspects of the business, including personnel, administrative procedures, daily procedures, and selling and marketing.
The manual sections include Preface, Introduction, Establishing My Franchise Business, Personnel, Administrative Procedures, Daily Procedures, and Selling & Marketing. The number of pages dedicated to each subject varies, with Personnel having 48 pages, Establishing My Franchise Business having 37 pages, Preface having 35 pages, Administrative Procedures having 25 pages, Daily Procedures having 21 pages, and Selling & Marketing having 22 pages. Franchisees should familiarize themselves with the contents of the manual to ensure compliance with Crave Cookies' standards and best practices.