Does Crave Cookies have a federal registration for its principal trademark?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
The following is the principal trademark that we license to you. This trademark is owned by us. We do have a federal registration for our principal trademark. Therefore, our trademark has many legal benefits and rights as a federally registered trademark. If another entity inappropriately uses our trademark or infringes upon it, we have the right to challenge it.
| Trademark | Registration Date | Identification Number |
|---|---|---|
| 01/07/2025 | 90553897 |
Source: Item 13 — TRADEMARKS (FDD pages 31–32)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the company does have a federal registration for its principal trademark. The FDD states that because the trademark is federally registered, Crave Cookies has many legal benefits and rights. Specifically, Crave Cookies has the right to challenge any other entity that inappropriately uses their trademark or infringes upon it. The registration date for the trademark is 01/07/2025, and the identification number is 90553897.
This federal registration is a significant benefit for Crave Cookies franchisees. It means that Crave Cookies has legal recourse against others who might try to copy their branding or create confusion in the marketplace. This protection can help maintain the brand's integrity and prevent unfair competition, which supports the franchisee's business.
The FDD also indicates that Crave Cookies has made no agreements with any other entity that would allow the use of their trademark. Crave Cookies also states that they protect the franchisee's right to use the principal trademarks and will protect against claims of infringement or unfair competition arising from the franchisee's use of the trademarks. However, the franchise agreement obligates the franchisee to notify Crave Cookies of any identical or confusingly similar trademark use. Crave Cookies has the right to control any administrative proceedings or litigation involving their trademark and may require the franchisee to modify or discontinue using a trademark at the franchisee's expense.
Crave Cookies also states that they are unaware of any superior prior rights or infringing uses that could materially affect a franchisee's use of the principal trademarks. This statement suggests that Crave Cookies has done its due diligence to ensure that its trademarks are not likely to be challenged by other parties. However, franchisees should be aware that Crave Cookies may require them to modify or discontinue using a trademark at their own expense, although this would likely only occur in the event of unforeseen legal challenges.