Does the Crave Cookies FDD guarantee that a franchisee will achieve the estimated gross sales?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
a particular location or under particular circumstances.
Based on a sample of our outlets, which we selected to best match the possible experience of a new franchise, we estimate that a typical franchised outlet may achieve first-year gross sales between $615,000 and $1,254,000.
Admonition/Disclaimer: These figures are only estimates of what we think you may sell. There is no assurance you will do as well. If you rely on these figures, you must accept the risk of not doing as well.
I. Bases for Projection
Section 1. Data Selection Bases. This projection is based on first-year gross sales of franchised outlets which:
- A. Completed their first twelve consecutive months of operation between 5 December 2024 and 5 May 2025,
- B. Operated under the same ownership for that entire period, and
- C. Occupied trade areas with a population density of at least 1,700 persons per square mile.
Section 2. Data Selection Process. Between 5 December 2024 and 5 May 2025, 10 franchised outlets finished their first year of operation. Of these 10 outlets:
- A. Six (6) outlets met every criterion above and are therefore included in the data set that supports this projection.
- B. Three (3) outlets were excluded because they changed ownership during their first year.
- C.
Source: Item 19 — FINANCIAL PERFORMANCE PROJECTION (FDD pages 38–40)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, there is no guarantee that a franchisee will achieve the estimated gross sales. The FDD provides an estimated range of first-year gross sales between $615,000 and $1,254,000, but explicitly states that these figures are only estimates and there is no assurance a franchisee will do as well. Prospective franchisees must accept the risk of not achieving these sales figures. This is a standard disclaimer in franchise agreements, as a franchisor cannot guarantee the success of any individual franchise location due to various factors outside of their control.
The financial performance projection is based on the first-year gross sales of six Crave Cookies franchised outlets that met specific criteria, including completing twelve consecutive months of operation between December 5, 2024, and May 5, 2025, operating under the same ownership during that period, and occupying trade areas with a population density of at least 1,700 persons per square mile. To reduce the influence of outliers, the highest and lowest gross-sales figures were removed from the data set, and the remaining four outlets were used to establish the projected range. One outlet came in above the range at $1,285,698, and another came in below the range at $518,996. These figures were excluded when setting the range.
The projection also assumes that franchisees will secure a site with a comparable population density, build and operate the outlet in compliance with Crave Cookies's standards, maintain standard business hours, execute the required marketing plan, experience a stable supply chain and labor availability, and set menu prices consistent with system averages. The FDD notes that different locations or operating choices may lead to different sales patterns. Prospective franchisees should carefully consider these assumptions and how they might apply to their specific circumstances. Crave Cookies makes the point-of-sale reports, worksheets, and other information that form the basis for this financial-performance projection available to prospective franchisees upon reasonable request, allowing them to perform their own due diligence.