What factors does Crave Cookies consider when evaluating a franchisee's request to relocate?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees do not have the right to independently relocate their business, and Crave Cookies is under no obligation to approve relocation requests. However, Crave Cookies's policy is to consider relocation requests on a case-by-case basis.

When evaluating a relocation request, Crave Cookies will consider factors such as changes in demographics, the profitability of the franchisee's current business, or the loss of the current premises due to circumstances beyond the franchisee's control. This means that if the area around the current location has experienced a significant population shift, impacting the business, Crave Cookies may consider relocation. Similarly, if the business is not profitable, or if the building is lost due to unforeseen events like a fire or natural disaster, Crave Cookies may be open to relocation.

This policy provides some flexibility for franchisees facing challenging circumstances, but it also highlights the importance of carefully selecting the initial location. Franchisees should conduct thorough due diligence to assess the long-term viability of their chosen site, as approval for relocation is not guaranteed. Prospective franchisees should inquire about the specific criteria and process Crave Cookies uses to evaluate relocation requests to better understand their options in different scenarios.