What factors does Crave Cookies consider when evaluating a franchisee's relocation request?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees do not have the right to independently relocate their business, and Crave Cookies is under no obligation to approve any relocation request. However, Crave Cookies's policy is to consider relocation requests on a case-by-case basis.

When evaluating a relocation request, Crave Cookies will consider factors such as changes in demographics, the profitability of the franchisee's current business, or the loss of the current premises due to circumstances beyond the franchisee's control. This means that if the area around the current location has seen a significant shift in population or customer base, or if the store is not performing well financially, Crave Cookies might consider allowing a move. Similarly, if the building is damaged by a natural disaster or the lease is terminated unexpectedly, relocation could be an option.

This policy provides some flexibility for franchisees facing unforeseen challenges or changing market conditions. However, approval is not guaranteed, and the decision rests solely with Crave Cookies. Prospective franchisees should carefully consider the location of their franchise and the potential for changes in the area, as relocation may not always be possible. It is important to maintain open communication with Crave Cookies and provide detailed documentation to support any relocation request.