What factors does Crave Cookies consider when approving a site?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. Your site. We will review and advise you regarding potential locations that you submit to us. (Section 5.4). If you sign a Multi-Unit Development Agreement, we will approve the location of future sites and territories for those sites, and our then-current standards for sites and territories will apply. We are not obligated to further assist you in locating a site or negotiating the purchase or lease of the site.
- (i) We generally do not own your premises.
- (ii) If your site is not already known and approved by us when you sign your franchise agreement, then we and you will specify in your franchise agreement the area in which you must select a site (Franchise Agreement, Summary Page). We do not select your site. Your site is subject to our approval. To obtain our approval, you must provide all information and documents about the site that we require. If your selected site is different from the site listed in your franchise agreement, you will be required to sign an addendum to your franchise agreement which lists the actual location.
- (iii) The factors we consider in approving sites are general location and neighborhood, competition, trade area demographics, traffic patterns, parking, size, physical characteristics of existing buildings, and lease terms.
- (iv) The time limit for us to approve or disapprove your proposed site is 30 days after you submit all of our required documents and information. (Section 6.1). If we and you cannot agree on a site, you will be unable to comply with your obligation to develop and open the franchise by the deadline stated in the franchise agreement. Unless we agree to extend the deadline, you will be in default and we may terminate your franchise agreement.
- (v) We are not obligated to assist you in conforming the premises of your site to local ordinances and building codes and obtaining any required permits. This will be your responsibility.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the brand considers several factors when approving a potential site for a new franchise. These factors include the general location and neighborhood, the level of competition in the area, trade area demographics, traffic patterns, parking availability, the size of the location, the physical characteristics of existing buildings, and the lease terms associated with the site.
For a prospective Crave Cookies franchisee, this means that the franchisor will evaluate a proposed location based on a comprehensive set of criteria designed to assess its potential for success. The franchisee is responsible for finding the site and providing all necessary information and documents to Crave Cookies for approval. If the selected site differs from the one initially specified in the franchise agreement, an addendum to the agreement will be required.
It is important to note that Crave Cookies does not assist in conforming the premises to local ordinances and building codes or in obtaining required permits, making this the franchisee's responsibility. The approval process has a 30-day time limit after all required documents are submitted. Failure to secure an approved site can lead to a default on the franchise agreement if the franchisee cannot meet the opening deadline, potentially resulting in termination of the agreement unless an extension is granted.