What is Crave Cookies' expectation regarding the franchisee's location?

According to Crave Cookies' 2025 Franchise Disclosure Document, Crave Cookies expects that franchisees will rent their business location. The FDD indicates that the estimated initial investment includes expenses related to renting and leasing a location. Specifically, it lists 'Rent and Lease Security Deposit' as an expenditure, with an estimated range of $2,500 to $10,000 due upon signing the lease.

The document also notes that these estimates assume the franchisee will pay one month's rent plus a security deposit before opening. To make this financially feasible, Crave Cookies suggests that franchisees negotiate a 'free rent' period to cover the build-out time. However, the FDD does acknowledge the possibility of purchasing real estate instead of renting, but it cautions that this would significantly alter the initial investment costs.

This expectation to rent rather than buy a location is fairly common in the franchise industry, as it lowers the initial capital investment required by the franchisee. Renting provides more flexibility and reduces the long-term financial commitment. However, franchisees should carefully consider the terms of their lease agreement and factor in potential rent increases over time. The initial investment table also includes an estimated range of $150,000 to $450,000 for leasehold improvements, which highlights the importance of securing favorable lease terms and landlord contributions to these costs.