What is the exclusive purpose of each Crave Cookies Market Cooperative?

According to the 2025 Crave Cookies Franchise Disclosure Document, each Market Cooperative is exclusively dedicated to two main functions. First, it administers regional advertising and marketing programs. Second, it develops standardized promotional materials for its members to use in local advertising and promotion. However, all promotional materials are subject to Crave Cookies Franchising's approval.

Crave Cookies Franchising maintains significant control over the Market Cooperative's activities. The franchisor determines the organization, governance, and start date of each cooperative. They can also mandate specific bylaws or regulations. While the members typically decide on the cooperative's activities through a majority vote, Crave Cookies Franchising can override these decisions if the members cannot agree on how to spend the cooperative's funds, assuming decision-making authority after a 10-day notice.

Furthermore, Crave Cookies Franchising retains the right to designate the advertising agencies used by the Market Cooperative and has the sole right to enforce franchisees' obligations to contribute to the cooperative. The franchisor can also terminate any Market Cooperative, with any remaining funds being transferred to the Marketing Fund. Franchisees should recognize that while they participate in the Market Cooperative, Crave Cookies has final say.