What are some examples of locations that Crave Cookies considers to be non-traditional outlets?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
We and our affiliates, either personally or through agents and representatives, exclusively reserve the right to sell Crave products and outlets through non-traditional franchises at our discretion, both within and without your territory, without paying compensation to you. These
franchises may include locations at convention centers, sporting arenas, airports, bookstores, malls, grocery and convenience stores, or other similar locations.
Source: Item 12 — TERRITORY (FDD pages 29–31)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the company reserves the right to sell Crave Cookies products and outlets through non-traditional franchises. These non-traditional outlets can be located both within and outside of a franchisee's territory, without any compensation paid to the franchisee.
Examples of locations that Crave Cookies considers to be non-traditional outlets include convention centers, sporting arenas, airports, bookstores, malls, grocery and convenience stores, or other similar locations. This means that Crave Cookies could establish a presence in these venues without impacting a traditional franchisee's territory or revenue.
For a prospective franchisee, this is important because it clarifies that Crave Cookies retains control over non-traditional locations and revenue streams. A franchisee's protected territory typically does not extend to these non-traditional venues. This is a fairly standard practice in franchising, as franchisors often seek to expand brand presence through diverse channels, but it's crucial for franchisees to understand the scope of their territorial protection.