In the event of a dispute regarding the contents of the Manual, which copy will control for Crave Cookies?

According to Crave Cookies's 2025 Franchise Disclosure Document, in the event of a disagreement about what's in the Manual, Crave Cookies's master copy will be considered the definitive version. The Manual contains the Brand Standards for the franchise.

This means that if a franchisee has a different understanding of a rule or procedure based on their copy of the Manual, Crave Cookies's version will take precedence. This is important because franchisees are required to comply with all mandatory obligations contained in the Manual and with all other System Standards. Non-compliance can result in fines.

This provision protects Crave Cookies by ensuring consistent standards and procedures across all franchise locations. It also places the responsibility on the franchisee to stay informed of any updates or changes to the Manual as communicated by Crave Cookies.