In the event of death or incapacity, who is responsible for transferring the Crave Cookies business?

According to Crave Cookies's 2025 Franchise Disclosure Document, in the event of the franchisee's death or incapacity, the responsibility of transferring the business falls to the executor, administrator, or personal representative of the deceased or incapacitated franchisee. If the franchisee is an entity, this responsibility applies to the owner with the largest ownership interest in the franchisee.

The FDD stipulates that the executor, administrator, or personal representative must transfer the Crave Cookies business to a third party approved by Crave Cookies. Alternatively, the business can be transferred to another person who was an owner at the time of death or incapacity of the largest owner. This transfer must occur within nine months following the death or incapacity.

This provision ensures business continuity and adherence to Crave Cookies's standards even in unforeseen circumstances. The requirement for Crave Cookies's approval of the third-party transferee maintains the brand's control over who operates a franchise. The nine-month timeframe provides a reasonable period for the legal and administrative processes involved in transferring the business. Prospective franchisees should consider these requirements and ensure they have proper estate or business succession plans in place.