As an entity, what words are Crave Cookies franchisees prohibited from using in their legal name?

According to Crave Cookies's 2025 Franchise Disclosure Document, if a franchisee is an entity, it is prohibited from using the words "Crave Cookies" or any confusingly similar words in its legal name. This restriction is put in place to protect the brand's trademarks and to avoid any potential confusion among customers or other businesses.

This requirement ensures that the franchisee's business entity is clearly distinguishable from Crave Cookies Franchising itself. It helps maintain the integrity of the Crave Cookies brand and prevents the franchisee from misrepresenting themselves as the franchisor. This is a standard practice in franchising, as franchisors need to control the use of their trademarks to protect their brand identity.

For a prospective Crave Cookies franchisee, this means that when forming a legal entity for their franchise, they must choose a name that does not include "Crave Cookies" or anything that could be mistaken for it. This could influence the franchisee's choice of business structure and the legal name they register with the relevant authorities. Franchisees should consult with a legal professional to ensure their chosen name complies with this requirement and does not infringe on any trademarks.