Who determines the dues to be paid by members of the Crave Cookies Market Cooperative?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
s used by the Market Cooperative.
(d) Funding. The majority vote of the Market Cooperative will determine the dues to be paid by members of the Market Cooperative, including Franchisee, but not less than 1% and not more than 5% of Gross Sales.
(e) Enforcement. Only Crave Cookies Franchising will have the right to enforce the obligations of franchisees who are members of a Market Cooperative to contribute to the Market Cooperative.
(f) Termination. Crave Cookies Franchising may terminate any Market Cooperative. Any funds left in a Market Cooperative upon termination will be transferred to the Marketing Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the majority vote of the Market Cooperative determines the dues to be paid by its members, including franchisees. These dues will be used for regional advertising and marketing programs. However, the dues must be not less than 1% and not more than 5% of Gross Sales.
This means that while franchisees who are part of a Market Cooperative have a say in setting the dues, there are limitations. The franchisor sets the minimum and maximum percentage of gross sales that can be charged. This ensures that there are sufficient funds for advertising while also protecting franchisees from excessive fees.
It's also important to note that Crave Cookies Franchising has the right to enforce the obligations of franchisees to contribute to the Market Cooperative. This ensures that all members are contributing their fair share and that the cooperative has the necessary funds to operate effectively. If the members of a Market Cooperative are unable or fail to determine the manner in which Market Cooperative monies will be spent, Crave Cookies Franchising may assume this decision-making authority after 10 days' notice to the members of the Market Cooperative.