What is the definition of 'slander' or 'libel' against Crave Cookies Franchising?

According to the 2025 Crave Cookies Franchise Disclosure Document, the agreement stipulates that a franchisee can be in default if they or any owner slanders or libels Crave Cookies or any of its employees, directors, or officers.

This clause means that franchisees must be careful about what they say or write about Crave Cookies. Slander refers to spoken defamation, while libel refers to written defamation. If a franchisee makes false and damaging statements about the company, its employees, directors, or officers, it can be considered a breach of the franchise agreement.

This provision protects Crave Cookies's reputation and ensures that franchisees do not engage in activities that could harm the brand. Franchisees should ensure that all statements made about the company are accurate and not malicious. Violation of this clause could lead to termination of the franchise agreement.