What defines a 'Limited Access Venue' for a Crave Cookies franchise?

According to Crave Cookies' 2025 Franchise Disclosure Document, a 'Limited Access Venue' is defined as a location that primarily serves customers within a specific facility. These facilities include enclosed shopping centers, universities, churches and other religious institutions, sports stadiums, amusement parks, airports, transportation centers, hospitals, military complexes, and restricted business complexes.

This definition is important for prospective franchisees because Crave Cookies retains the right to establish or license other businesses within a franchisee's territory if those businesses are located in a Limited Access Venue. This means that even if a franchisee has a protected territory, Crave Cookies could still allow another Crave Cookies location to operate within that territory if it's within one of the specified venues.

For a potential Crave Cookies franchisee, understanding this definition is crucial for assessing the potential for competition within their protected territory. It is important to consider the presence of such venues and the potential impact they could have on the franchisee's business. Franchisees should discuss with Crave Cookies the potential for these venues in their desired territory and how Crave Cookies plans to manage the development of such locations to minimize potential conflicts.