What are the criteria Crave Cookies uses to approve a public figure for representation?

According to Crave Cookies' 2025 Franchise Disclosure Document, the company occasionally uses public figures and brand influencers to promote its brand. However, any official representation by a public figure must receive written approval from Crave Cookies Franchising.

While the FDD states that Crave Cookies must provide written approval for any public figure representation, it does not specify the exact criteria used to evaluate and approve these figures. This means the FDD does not detail the specific factors Crave Cookies considers when deciding whether to allow a public figure to represent the brand.

A prospective franchisee should ask Crave Cookies for more detailed information about the criteria they use to approve public figures for representation. Understanding these criteria can help franchisees anticipate potential marketing strategies and ensure that any proposed public figure aligns with the brand's values and marketing objectives.