What is Crave College in the Crave Cookies training program?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Additional instruction materials consist primarily of courses in Crave College. Crave College is our learning and development website.
Training classes will be led by the franchisor(s) and/or its delegate(s), such as a corporate-employed, experienced individual who has been delegated to lead some or all aspects of training (i.e. a manager / assistant manager / senior employee who works at a corporate (franchisor) location). Some aspects of training classes will be self-directed and led by the franchisee themselves as they follow the training structure in place which would include video training and the aforementioned instructional materials created by the franchisor/corporate.
There is no fee for up to 3 people to attend training, Principal Executive must attend and up to 2 additional team members. You must pay the travel and living expenses of your employees or managers attending training.
You must attend training. You may send any additional persons to training that you want (up to the maximum described above). You must complete training to our satisfaction at least four weeks before opening your business. You will be required to pass a test which evaluates your understanding for the content and franchise operating content as covered in the training program. Should you fail to pass the test or complete the initial training, we have the right to terminate the franchise agreement with no refund of the initial franchise fee.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Crave College is the brand's learning and development website. It is comprised of additional instructional materials and courses that are part of the training program for new franchisees.
The training program is self-paced and held remotely, primarily at the corporate location and the franchisee's location. The training classes will be led by the franchisor(s) and/or its delegate(s). Some aspects of the training classes will be self-directed and led by the franchisee themselves as they follow the training structure in place which would include video training and the aforementioned instructional materials created by the franchisor/corporate.
Up to three people can attend the training program without a fee, but the Principal Executive must attend. The franchisee is responsible for covering the travel and living expenses for their employees or managers who attend the training. Franchisees must complete the training to Crave Cookies' satisfaction at least four weeks before opening their business and pass a test evaluating their understanding of the content covered in the training program. Failure to pass the test or complete the initial training may result in the termination of the franchise agreement without a refund of the initial franchise fee.