What is considered a 'Limited Access Venue' where Crave Cookies Franchising can establish other businesses within a franchisee's territory?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
on 6.1. Franchisee shall develop, open and operate a Crave Cookies business at the Location for the entire term of this Agreement.
- 2.2 Protected Territory. Crave Cookies Franchising shall not establish, nor license the establishment of, another business within the Territory (other than in a Limited Access Venue) selling the same or similar menu items, beverages, goods or services under the same or similar trademarks or service marks as a Crave Cookies business. Crave Cookies Franchising retains the right to:
- (i) establish and license others to establish and operate Crave Cookies businesses outside the Territory, notwithstanding their proximity to the Territory or their impact on the Business;
- (ii) establish and license others to establish and operate Crave Cookies Franchising, LLC businesses in Limited Access Venues inside the Territory;
- (iii) operate and license others to operate businesses anywhere that do not operate under the Crave Cookies brand name;
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Crave Cookies Franchising retains the right to establish and license others to establish and operate Crave Cookies businesses in Limited Access Venues inside a franchisee's territory. The document does not define what constitutes a 'Limited Access Venue.'
Because the FDD does not define 'Limited Access Venue,' prospective franchisees should seek clarification from Crave Cookies Franchising regarding the specific types of locations that fall under this category. Understanding this term is crucial, as it directly impacts the franchisee's protected territory and the potential for competition from other Crave Cookies locations within that territory.
It is common practice in franchising to grant franchisees a protected territory, but the franchisor often retains the right to operate or license businesses in non-traditional venues. These can include airports, stadiums, or other locations with limited public access. Knowing the specific definition used by Crave Cookies will allow a franchisee to better assess the potential market and competitive landscape in their area.