What are considered 'Innovations' that a Crave Cookies franchisee must disclose?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 11.6 Innovations. Franchisee shall disclose to Crave Cookies Franchising all ideas, plans, improvements, concepts, methods and techniques relating to the Business (collectively, "Innovations") conceived or developed by Franchisee, its employees, agents or contractors. Crave Cookies Franchising will automatically own all Innovations, and it will have the right to use and incorporate any Innovations into the System, without any compensation to Franchisee. Franchisee shall execute any documents reasonably requested by Crave Cookies Franchising to document Crave Cookies Franchising's ownership of Innovations.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are required to disclose any 'Innovations' related to the business. These 'Innovations' encompass all ideas, plans, improvements, concepts, methods, and techniques pertaining to the Crave Cookies business that are conceived or developed by the franchisee, their employees, agents, or contractors.
Crave Cookies franchising automatically owns all such 'Innovations'. This means that if a franchisee develops a new cookie recipe, a more efficient baking process, or a unique marketing strategy, Crave Cookies has the right to use and incorporate these 'Innovations' into the broader franchise system without providing any compensation to the franchisee.
Furthermore, the franchisee is obligated to execute any documents reasonably requested by Crave Cookies to formally document the franchisor's ownership of these 'Innovations'. This clause ensures that Crave Cookies maintains control over any advancements or improvements made within its franchise network, allowing them to standardize and implement successful ideas across all locations.