What is considered a 'Competitor' to a Crave Cookies franchise?

According to the 2025 Crave Cookies Franchise Disclosure Document, the term 'Competitor' is referenced within the context of franchisee transfers. Specifically, Crave Cookies Franchising may reject a proposed transfer of a franchise if the proposed assignee is considered a Competitor.

This clause aims to prevent individuals or entities that could leverage the Crave Cookies system, knowledge, or brand to benefit a competing business from acquiring a franchise. This is a fairly standard practice in franchising, as franchisors want to protect their brand and system from being undermined by competitors who might gain access through a transfer.

However, the FDD excerpt does not define what specific types of businesses or activities would qualify an entity as a 'Competitor'. For a prospective franchisee, it is important to understand Crave Cookies's specific criteria for defining a competitor. This would help a franchisee understand the implications of this clause, especially if they plan to transfer their franchise in the future.