What is the condition under which Crave Cookies will collect initial fees from a franchisee?

According to Crave Cookies' 2025 Franchise Disclosure Document, the initial franchise fee for the first location is due upon the execution of the Multi-Unit Development Agreement (MUDA). If the franchisee plans to open additional locations, a deposit of $5,000 is required for each location when the MUDA is signed, with the remaining balance due at the time of lease signing. These initial franchise fees and deposits are non-refundable.

For franchisees entering into a Multi-Unit Development Agreement for three to five franchises, the franchise fee for the first unit is detailed in the "Estimated Initial Investment – Franchise Agreement" table. The initial franchise fees are reduced to $26,000 for the second and each additional franchise. All franchise fees are payable upon signing the MUDA.

Prospective franchisees should be aware that these fees are non-refundable, representing a significant financial commitment early in the franchise process. This is a fairly standard practice in the franchise industry, as it secures the franchisee's rights to develop the business and compensates the franchisor for initial services and support. However, franchisees should carefully consider their ability to meet the development schedule and brand requirements, as failure to do so could result in termination of the MUDA and loss of the initial fees.