How does Crave Cookies communicate new or revised specifications and standards to franchisees?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
We issue specifications and standards to you for applicable aspects of the franchise in our Manual and/or in written directives. We may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our Manual and/or issuing new written directives (which may be communicated to you by any method we choose). We will generally (but are not obligated to) issue new or revised specifications only after thorough testing in our headquarters, in company-owned outlets, and/or a limited market test in multiple units.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 17–19)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the company communicates new or revised specifications and standards to franchisees through its Manual and/or written directives. These directives can be communicated through any method Crave Cookies chooses. This means that franchisees must stay informed of updates through all channels the company uses.
Crave Cookies may issue new specifications and standards for any aspect of its brand system or modify existing ones at any time. These changes are implemented by revising the Manual or issuing new written directives. This allows Crave Cookies the flexibility to adapt to market changes, maintain brand consistency, and ensure operational standards are up to date.
While Crave Cookies has the right to change standards at any time, the company generally tests new or revised specifications thoroughly before implementing them. This testing phase typically involves evaluations at the headquarters, in company-owned outlets, and/or limited market tests in multiple units. However, Crave Cookies is not obligated to conduct these tests before implementing changes. This testing aims to ensure that new standards are practical and effective before franchisees are required to adopt them, but franchisees should be aware that changes can occur without prior testing.