How will Crave Cookies communicate the approval or revocation of a supplier to franchisees?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Alternative Suppliers
If you want to use a supplier that is not on our list of approved suppliers, you must request our approval in writing. We will grant or revoke approvals of suppliers based on criteria appropriate to the situation, which may include evaluations of the supplier's capacity, quality,
financial stability, reputation, and reliability; inspections; product testing, and performance reviews. Our criteria for approving suppliers are not available to you. We permit you to contract with alternative suppliers who meet our criteria only if you request our approval in writing, and we grant approval. There is no fee for us to review or approve an alternate supplier. We will provide you with written notification of the approval or disapproval of any supplier you propose within 30 days after receipt of your request. We may grant approvals of new suppliers or revoke past approvals of suppliers on written notice to you, or by updating our Manual.
Issuing Specifications and Standards
We issue specifications and standards to you for applicable aspects of the franchise in our Manual and/or in written directives. We may issue new specifications and standards for any aspect of our brand system, or modify existing specifications and standards, at any time by revising our Manual and/or issuing new written directives (which may be communicated to you by any method we choose). We will generally (but are not obligated to) issue new or revised specifications only after thorough testing in our headquarters, in company-owned outlets, and/or a limited market test in multiple units.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 17–19)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, if a franchisee wants to use a supplier not already on the approved list, they must request approval in writing. Crave Cookies will then grant or revoke approvals based on criteria like the supplier's capacity, quality, financial stability, reputation, and reliability, potentially involving inspections, product testing, and performance reviews. The specific criteria used for approving suppliers are not disclosed to franchisees.
Crave Cookies will provide written notification of the approval or disapproval of a proposed supplier within 30 days of receiving the request. Furthermore, Crave Cookies may grant approvals of new suppliers or revoke past approvals by providing written notice to the franchisee or by updating the Brand Standards Manual.
Crave Cookies also issues specifications and standards for various aspects of the franchise in their manual and/or through written directives. These specifications and standards can be modified at any time by revising the manual or issuing new written directives, which can be communicated through any method Crave Cookies chooses. While they generally aim to test new or revised specifications at their headquarters, company-owned outlets, or through limited market tests, they are not obligated to do so.