Can the Crave Cookies Brand Standards Manual be in digital format?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
"Manual" means Crave Cookies Franchising's confidential Brand Standards Manual(s), including any supplements, additions, or revisions from time to time, which may be in any form or media.
11.1 Manual; Modification. The Manual, and any part of the Manual, may be in any form or media determined by Crave Cookies Franchising.
Crave Cookies Franchising may supplement, revise, or modify the Manual, and Crave Cookies Franchising may change, add or delete System Standards at any time in its discretion.
Crave Cookies Franchising may inform Franchisee thereof by any method that Crave Cookies Franchising deems appropriate (which need not qualify as "notice" under Section 18.9).
In the event of any dispute as to the contents of the Manual, Crave Cookies Franchising's master copy will control.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the Brand Standards Manual can be in digital format. The FDD specifies that the Manual, which contains Crave Cookies Franchising's standards, can be in any form or media. This gives Crave Cookies the flexibility to provide the manual in print, digital, or other formats they deem appropriate.
This is beneficial for franchisees as it allows for easier access and portability of the manual. A digital format enables franchisees to quickly search for specific information, receive updates more efficiently, and potentially reduce the need for physical storage space. It also allows Crave Cookies to update and distribute revisions to the manual more rapidly and cost-effectively.
However, the FDD also states that Crave Cookies may modify the manual and inform franchisees of changes through any method they deem appropriate, without requiring formal notice. In case of disputes, Crave Cookies' master copy of the manual will control. Therefore, it is crucial for franchisees to stay updated with any changes communicated by Crave Cookies to ensure compliance with the latest standards. Franchisees should clarify with Crave Cookies how they will be notified of updates to the Brand Standards Manual.