What should I be aware of when speaking with current and former Crave Cookies franchisees?

According to Crave Cookies's 2025 Franchise Disclosure Document, it is important to be aware that some current and former franchisees may have signed agreements that limit their ability to discuss their experiences with Crave Cookies. This means that not all franchisees listed in Exhibit H will be able to communicate openly with potential franchisees. Exhibit H contains the names of current and former franchisees, including their contact information. For former franchisees, the exhibit lists the name, city, state, and either a current business telephone number or, if that is unknown, the last known home telephone number.

This is a common practice in franchising, as franchisors often want to manage the information that is disseminated about their brand. These restrictions can limit the depth and breadth of information a prospective franchisee can gather through these conversations. It is essential to keep this in mind when reaching out to franchisees and interpreting their feedback.

Prospective franchisees should prepare thoughtful questions and be respectful of the limitations that may be in place. Even with these limitations, conversations with current and former franchisees can provide valuable insights into the day-to-day operations, challenges, and rewards of owning a Crave Cookies franchise. It is advisable to speak with a variety of franchisees, if possible, to obtain a well-rounded perspective, keeping in mind that some may be more forthcoming than others due to confidentiality agreements.