Which article in the Crave Cookies Franchise Agreement pertains to advertising requirements for franchisees?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
ARTICLE 9. MARKETING
9.1 Approval and Implementation. Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Crave Cookies Franchising. Crave Cookies Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Crave Cookies Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Crave Cookies Franchising.
9.2 Use by Crave Cookies Franchising. Crave Cookies Franchising may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Crave Cookies Franchising for such purpose.
9.3 Marketing Fund. Crave Cookies Franchising may establish a Marketing Fund to promote the System on a local, regional, national, and/or international level. If Crave Cookies Franchising has established a Marketing Fund:
(a) Separate Account. Crave Cookies Franchising shall hold the Marketing Fund Contributions from all franchisees in one or more bank accounts separate from Crave Cookies Franchising's other accounts.
(b) Use.
Crave Cookies Franchising shall use the Marketing Fund only for marketing, advertising, and public relations materials, programs and campaigns (including at local, regional, national, and/or international level), and related overhead.
Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 20–21)
What This Means (2025 FDD)
According to the 2025 Crave Cookies Franchise Disclosure Document, Article 9 of the Franchise Agreement, titled "Marketing," outlines the advertising requirements for franchisees. Specifically, Section 9.1 addresses the approval and implementation of marketing activities, stating that franchisees must obtain approval from Crave Cookies for any marketing, advertising, or public relations activities. This includes in-store marketing materials, websites, online advertising, social media marketing, and sponsorships.
Crave Cookies retains control over social media accounts, with the option to operate them on behalf of the entire system or permit individual franchisees to manage their own accounts, subject to compliance with System Standards and any prescribed social media policy. Franchisees are obligated to implement any marketing plans or campaigns determined by Crave Cookies. This ensures brand consistency and adherence to the company's overall marketing strategy.
Section 9.3 indicates that Crave Cookies may establish a Marketing Fund to promote the system at various levels (local, regional, national, or international). If a Marketing Fund is established, Crave Cookies will hold the contributions in a separate bank account and use the funds specifically for marketing, advertising, and public relations purposes, as well as related overhead. This fund is designed to support the overall marketing efforts of the Crave Cookies brand and its franchisees.