Who must approve in writing any official representation by a public figure for Crave Cookies?

According to Crave Cookies's 2025 Franchise Disclosure Document, any official representation by a public figure must be approved in writing by Crave Cookies Franchising. This means that if a franchisee or anyone associated with a Crave Cookies franchise plans to have a public figure represent or endorse the brand in any official capacity, they must first obtain written approval from Crave Cookies Franchising.

This requirement ensures that all public representations of the Crave Cookies brand align with the company's standards and marketing strategies. It gives Crave Cookies Franchising control over the image and messaging conveyed by public figures associated with the brand, helping to maintain consistency and protect the brand's reputation.

For a prospective franchisee, this means that they cannot independently engage a public figure to promote their specific franchise without prior authorization from Crave Cookies Franchising. Failing to obtain this approval could result in a breach of the franchise agreement and potential penalties. Franchisees should factor this approval process into their marketing and promotional planning, ensuring they allow sufficient time to seek and receive written approval from Crave Cookies Franchising before moving forward with any public figure representation.

This is a fairly standard practice in franchising, as franchisors typically want to maintain tight control over brand messaging and avoid any potential missteps that could damage the overall brand image. Franchisees should familiarize themselves with the specific guidelines and procedures for seeking approval for public figure endorsements to ensure compliance with the franchise agreement.