Does Crave Cookies or its affiliates currently operate or franchise businesses under different trademarks that sell similar items to those offered by Crave Cookies franchisees?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Neither we nor any of our affiliates operates, franchises, or has plans to operate or franchise a business under a different trademark selling menu items, beverages, goods or services similar to those you will offer. However, the franchise agreement does not prohibit us from doing so.
Source: Item 12 — TERRITORY (FDD pages 29–31)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, neither Crave Cookies nor its affiliates currently operate or franchise businesses under different trademarks that would sell similar menu items, beverages, goods, or services to those offered by Crave Cookies franchisees. However, the franchise agreement does not prohibit Crave Cookies from doing so in the future. This means that while Crave Cookies does not currently have competing brands, they retain the right to introduce them at any time.
This is an important consideration for prospective franchisees. While you may not face direct competition from other brands owned by Crave Cookies at the outset, this could change. It is not uncommon in the franchise industry for franchisors to own multiple brands, sometimes even within the same or similar market segments. This allows them to cater to different customer demographics or test new concepts without diluting the primary brand.
For a Crave Cookies franchisee, the lack of current competing brands could be seen as a positive, reducing immediate internal competition. However, the retained right of Crave Cookies to introduce such brands adds an element of risk. A prospective franchisee should carefully consider this clause and discuss with Crave Cookies their long-term strategy regarding potential sister brands. Understanding their intentions and the conditions under which they might launch a competing brand is crucial for making an informed investment decision.
It would be prudent for a potential Crave Cookies franchisee to seek clarification on what protections, if any, would be offered should Crave Cookies introduce a competing brand. For example, would existing franchisees receive preferential treatment or compensation? Understanding these potential scenarios is vital for assessing the long-term viability and profitability of a Crave Cookies franchise.