What actions are required of a Crave Cookies franchisee after a third infraction for inaccurate menu display?

According to Crave Cookies' 2025 Franchise Disclosure Document, a third infraction for inaccurate menu display results in a fine and a required action. Specifically, the franchisee will be fined $100 and must submit a comprehensive improvement plan to address the issue. This falls under the category of mild infractions, which are defined as minor issues that do not significantly impact the brand or customer experience but still need to be addressed.

This policy highlights Crave Cookies' focus on maintaining brand consistency and operational standards across all franchise locations. The progressive penalty system, starting with notification and feedback for the first infraction and escalating to a fine and improvement plan for the third, indicates a structured approach to compliance. The relatively low fine for a third infraction suggests that Crave Cookies views inaccurate menu displays as a correctable issue that does not immediately warrant severe penalties.

For a prospective Crave Cookies franchisee, this means that attention to detail in maintaining accurate menu displays is important. While a single mistake may only result in a warning, repeated inaccuracies will lead to financial penalties and the need to create a formal plan to correct the problem. Franchisees should ensure they have systems in place to regularly review and update menus to avoid these infractions.

It's also worth noting that the FDD specifies infractions reset periodically, though the exact reset period is not specified in this excerpt. Franchisees should clarify with Crave Cookies how often these infraction counts reset to understand the timeframe within which these penalties apply.