What written site selection guidelines does Crave provide for establishing a Restaurant?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
other Franchised Business personnel. (Franchise Agreement, Section 6.5.)
Site Selection: You must assume all costs, liabilities, expenses, and responsibility for locating, obtaining, and developing a site for the Restaurant and for constructing and equipping the Restaurant at the approved site. You will select the site for the Restaurant subject to our approval and using our site selection criteria. Before you lease or purchase the site for the Restaurant, you must locate a site that satisfies our site selection guidelines. If we deem it necessary, we will conduct one on-site evaluation, but before we conduct the evaluation you must submit to us in the form we specify a description of the site, including evidence that the site satisfies our site selection guidelines, together with other information and materials that we may reasonably require, including a letter of intent or other evidence that confirms your favorable prospects for obtaining the site. We have the right to approve deviations from our site selection standards based on the individual factors and components of a particular site.
You must have located and submitted to us, for our review, all information we require regarding the site you propose for your Restaurant no later than 90 days after you have signed the Franchise Agreement. We will have 30 days after we receive all the required information and materials from you to approve or decline the proposed site as the location for your Crave Restaurant. If we do not provide our specific approval of a proposed site, the site is deemed not approved.
We will provide you with our current written site selection guidelines and any other site selection counseling and assistance we think is advisable. Our criteria for site selection include: location of the site and its setting (free-standing building, shopping center, shopping mall, downtown location, etc.); availability of parking; visibility from main roads; availability, size and placement of signage; co-tenants in the shopping center or immediate area; other businesses in the immediate area; accessibility to the site; condition of the premises and how much build-out or construction it will need; proximity to competitive businesses; availability of utilities; and base population and median income in the immediate area. We will use these and other factors in determining the suitability of your proposed site for a Crave Restaurant.
You must obtain our approval of the site for the Restaurant before you acquire it, and you must also obtain our approval of any contract of sale or lease for the Restaurant before you sign the contract or lease. You must provide us with a copy of the fully signed lease for the Restaurant premises. We may require you and your landlord to sign a Collateral Assignment of Lease which permits us to assume your lease in certain circumstances, including the termination or expiration of your Franchise Agreement (Attachment 2 to the Franchise Agreement).
If you are not able to locate a suitable site for your Restaurant within 90 days after you sign the Franchise Agreement, we may provide you with an extension of this timeframe or we may terminate your Franchise Agreement.
You must obtain our approval of the municipality in which your Food Truck will operate before you may begin operations. You must submit to us, for our review, all the information we require regarding the municipality you propose for your Food Truck no later than 90 days after you have signed the Franchise Agreement. We will have 30 days after we receive all required information and materials from you to
approve or decline the proposed municipality for the operation of your Food Truck. If we do not provide our specific approval of a proposed municipality, then it is deemed not approved. Our criteria for approving municipalities include: the number and size of shopping centers, malls, business parks or business districts, parks and open public spaces; availability of parking or standing on main roads; other food truck businesses in the immediate area; and population base and median income of the population. We will use these and other factors in determining the suitability of your proposed municipality for a Crave Food Truck.
If you are not able to locate a suitable municipality in which to operate your Food Truck within 90 days after you sign the Franchise Agreement, we may provide you with an extension of this timeframe or we may terminate your Franchise Agreement.
Opening: We estimate that the time from the signing of the Franchise Agreement to the opening of the Restaurant will be approximately four to eight months.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 32–42)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees are responsible for finding and developing a site for their restaurant, but the site selection is subject to Crave's approval and site selection criteria. Franchisees must submit a site description and evidence that it meets Crave's guidelines. Crave may conduct an on-site evaluation if deemed necessary. Franchisees have 90 days after signing the Franchise Agreement to submit all required site information. Crave then has 30 days to approve or decline the proposed site. Failure to obtain specific approval means the site is not approved.
Crave will provide franchisees with its current written site selection guidelines, along with any additional counseling and assistance considered advisable. The criteria for site selection include various factors related to the location and its surroundings. These factors include the location of the site and its setting (whether it's a free-standing building, in a shopping center, a shopping mall, or a downtown location), the availability of parking, visibility from main roads, the availability, size, and placement of signage, the presence of co-tenants in the shopping center or immediate area, other businesses nearby, accessibility to the site, the condition of the premises and the extent of build-out or construction needed, proximity to competitive businesses, availability of utilities, and the base population and median income in the immediate area.
Crave uses these factors, among others, to determine if a proposed site is suitable for a Crave Restaurant. Franchisees must obtain Crave's approval of the site and any contract of sale or lease before acquiring the site or signing any agreements. A copy of the fully signed lease must be provided to Crave, and Crave may require the franchisee and landlord to sign a Collateral Assignment of Lease. If a suitable site cannot be located within 90 days of signing the Franchise Agreement, Crave may offer an extension or terminate the agreement. The estimated time from signing the Franchise Agreement to opening the Restaurant is four to eight months, but franchisees must open within 12 months of signing the agreement.