When using the Crave Marks, how must a franchisee identify themselves?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
9.3.2 During the term of this Agreement and any successor term hereof, you shall identify yourself as the independent owner of the Franchised Business in conjunction with any use of the Marks, including, but not limited to, uses on invoices, order forms, receipts and contracts, as well as the display of a notice in such content and form and at such conspicuous locations on the premises of the Franchised Business, or on any delivery vehicle as we may designate in writing.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, when using Crave's marks, franchisees must identify themselves as the independent owner of the franchised business. This identification must be included on invoices, order forms, receipts, and contracts.
Additionally, Crave requires franchisees to display a notice on the premises of the franchised business, or on any delivery vehicle, in a conspicuous location. The content and form of this notice will be designated in writing by Crave.
This requirement ensures customers understand they are dealing with an independently owned franchise and not directly with the Crave corporate entity. This is a common practice in franchising, helping to manage customer expectations and clarify the relationship between the franchisee and franchisor.