Under the Multi-Unit Development Agreement, will Crave review a franchisee's site plan for a Crave Restaurant?

According to Crave's 2025 Franchise Disclosure Document, if a franchisee enters into a Multi-Unit Development Agreement with Crave, Crave will review the franchisee's site plan and final build-out plans to ensure they conform to Crave's standards and specifications for a restaurant. This is part of the continuing obligations Crave undertakes as part of the Multi-Unit Development Agreement.

This review is important for maintaining brand consistency and ensuring that each Crave restaurant meets the franchisor's standards. However, the FDD also states that Crave's review is not meant to assess compliance with any applicable laws, regulations, or building codes, including compliance with the Americans with Disabilities Act. The review is only to verify that the construction plans accurately present Crave's trade dress, the Marks and meet their specifications.

For a prospective franchisee, this means that while Crave will provide guidance and approval regarding the aesthetic and brand-related aspects of the restaurant's design, the franchisee remains responsible for ensuring the site and construction plans comply with all legal and regulatory requirements. This division of responsibility is typical in franchising, where the franchisor focuses on brand standards and the franchisee manages local compliance.