Under the Internet Advertising, Social Media, Software, and Telephone Account Agreement for a Crave franchise, what is the 'Effective Date' referring to?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
| THIS INTERNET ADVERTISING, SOCIAL MEDIA, SOFTWARE, AND TELEPHONE | ||||
|---|---|---|---|---|
| ACCOUNT AGREEMENT | (the "Agreement") is made and entered into this day of | |||
| (the "Effective Date"), by and between CRAVE Franchising, LLC, a Wyoming limited liability company, | ||||
| with its principal place of business at 159 N. Wolcott St. Suite 133 Casper, WY 82601 | (the "Franchisor"), | |||
| and | , a(n) | , with its principal place of | ||
| business located at | , and | 's | ||
| principal(s), | , an individual, residing at | |||
| , and | , an individual, residing at | |||
| ("Principal(s)"). | and Principal(s) shall be individually and collectively referred to | as, and each | ||
| is, the "Franchisee". |
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the Effective Date in the Internet Advertising, Social Media, Software, and Telephone Account Agreement refers to the date the agreement is made and entered into. This agreement is between Crave Franchising, LLC, identified as the Franchisor, and the franchisee, including any principals involved. The agreement outlines the terms and conditions under which the franchisee can conduct internet-based advertising, maintain social media and software accounts, and use telephone listings linked to the Crave brand.
For a prospective Crave franchisee, the Effective Date marks the commencement of their obligations and rights related to online advertising and social media activities. It signifies the point from which the franchisee must adhere to the franchisor's guidelines and standards for representing the brand online. This includes using approved marketing materials, updating social media pages regularly, and complying with any prohibitions on posting or blogging about the business without prior authorization.
The agreement emphasizes Crave's control over the brand's online presence, including websites and social media initiatives. Franchisees are generally restricted from creating their own websites or social media profiles without the franchisor's consent. This centralized approach allows Crave to maintain a consistent brand image and manage online marketing campaigns effectively. The franchisee's responsibilities include providing updated content for the franchisor's websites and adhering to the franchisor's specifications for online promotion.
Understanding the Effective Date is crucial for Crave franchisees as it sets the timeline for compliance with the Internet Advertising, Social Media, Software, and Telephone Account Agreement. Franchisees should carefully review the agreement to fully understand their obligations and the franchisor's rights regarding online advertising and social media activities. This ensures that they can effectively promote their franchise while adhering to the brand's standards and guidelines.