Under what conditions might Crave make merchandise identifying the Crave system available for resale to customers?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
From time to time and at our reasonable discretion, at a reasonable cost, we may make available for resale to your customers certain merchandise identifying the System, such as logoed merchandise and memorabilia, and other proprietary products in sufficient amounts to meet customer demand. We may specify that you must purchase such merchandise from us, our affiliate, or another designated supplier.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, Crave may make merchandise identifying the Crave system available for resale to customers from time to time and at their reasonable discretion. This merchandise includes logoed items and memorabilia, as well as other proprietary products, in amounts sufficient to meet customer demand.
Crave may specify that franchisees must purchase such merchandise from Crave, its affiliates, or another designated supplier. This ensures consistency in branding and quality across all Crave franchise locations.
For a prospective franchisee, this means they may be required to purchase and resell specific merchandise to customers. While this can provide an additional revenue stream, it also means franchisees may have to manage inventory and meet certain purchase requirements set by Crave. It is important to note that Crave has the discretion to decide what merchandise is available and from whom it must be purchased.