Under what conditions is a Crave franchisee prohibited from using the Proprietary Marks on social media?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
ncorporates the "Crave" name or any names confusingly similar to the Proprietary Marks.
You are not permitted to promote your Franchised Business or use any of the Proprietary Marks in any manner or maintain any business profile on Facebook, Twitter, X, LinkedIn, Instagram, TikTok, YouTube or any other social media and/or networking site without our prior written approval. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business' operation, including prohibitions on your and the Franchised Business' employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us ("social media" includes personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools). We will provide access to branded social media
pages/handles/assets, and you must update these regularly. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click through" subpage.
Advisory Council: We may, in our discretion, form an advisory council to collaborate with us to improve the System, the products offered by Crave businesses, advertising conducted by the Fund, and any other matters that we deem appropriate. If an advisory council is formed, it will act solely in an advisory capacity, and will not have decision making authority. We will have the right to form, change, merge or dissolve any advisory council. We may develop by-laws for any advisory council.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, a franchisee is generally prohibited from promoting their franchised business or using Crave's proprietary marks on social media platforms without prior written approval from Crave. This includes platforms like Facebook, Twitter, X, LinkedIn, Instagram, TikTok, and YouTube, as well as any other social media or networking site. Crave maintains control over all social media initiatives related to the brand.
Crave franchisees must adhere to the brand's system standards regarding social media use in their business operations. This includes prohibitions on franchisees and their employees posting or blogging comments about the franchised business or the Crave system, except on websites established or authorized by Crave. The definition of "social media" is broad, encompassing personal blogs, common social networks, professional networks, live-blogging tools, virtual worlds, file, audio and video-sharing sites, and other similar social networking or media sites or tools.
Crave will provide access to branded social media pages, handles, and assets, which franchisees are required to update regularly. Crave also reserves the right to conduct collective or national campaigns via local social media on behalf of the franchisee. Furthermore, franchisees are prohibited from establishing any website, electronic commerce presence, or URL that incorporates the "Crave" name or any names confusingly similar to the proprietary marks without authorization.