Under what condition must Crave franchisees have their general manager and personnel sign confidentiality covenants?

According to Crave's 2025 Franchise Disclosure Document, franchisees must ensure their general manager and any personnel who have access to confidential information sign confidentiality covenants if Crave requests it. This requirement ensures the protection of Crave's proprietary information and trade secrets. The FDD specifies that these covenants should be similar to those outlined in Attachment 4 of the Franchise Agreement.

This obligation extends beyond just the general manager to include any employee who has access to confidential information, highlighting the importance Crave places on safeguarding its operational methods, recipes, and other proprietary knowledge. The confidentiality extends to information communicated to the franchisee, including the manual, plans, specifications, marketing strategies, site evaluation techniques, recipes, and the terms of the franchise agreement itself.

For a prospective Crave franchisee, this means being prepared to implement and enforce these confidentiality agreements with key personnel. It also means understanding that failure to secure these agreements when requested could potentially lead to breaches of confidentiality, which could harm the Crave system. Franchisees should review Attachment 4 of the Franchise Agreement to fully understand the scope and terms of the required confidentiality covenants.