Under what condition is a Crave franchisee required to offer beer at their Franchised Business?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
We may, from time to time, incorporate into the System programs, products or services which we either develop or otherwise obtain rights to, which are offered and sold under names, trademarks and/or service marks other than the Proprietary Marks and which your Franchised Business, along with other Crave businesses, will be required to offer and sell. This activity, referred to as "cobranding", may involve changes to the Proprietary Marks and may require you to make modifications to your premises and the furniture, fixtures, equipment, signs and trade dress of your Franchised Business. If you receive written notice that we are instituting a cobranding program, you agree promptly to implement that program at your Franchised Business at the earliest commercially reasonable time and to execute any and all instruments required to do so. Under no circumstance will any cobranding program increase your Royalty Fees, Brand Development Fee or local marketing expenditure obligations under this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
Based on the 2025 Crave FDD, franchisees may be required to offer and sell products or services that Crave develops or obtains rights to, even if those products are offered under different trademarks. This is part of a "cobranding" program that Crave may institute.
If Crave implements a cobranding program, franchisees will receive written notice and must promptly implement the program at their location at the earliest commercially reasonable time. This may involve changes to the Proprietary Marks and may require franchisees to make modifications to their premises, including furniture, fixtures, equipment, signs, and trade dress.
While the FDD does not specifically mention beer, this clause implies that if Crave decides to incorporate a cobranding program that includes beer or any other specific product, franchisees would be obligated to offer it. However, the FDD states that no cobranding program will increase the franchisee's Royalty Fees, Brand Development Fee, or local marketing expenditure obligations under the Franchise Agreement.