What was the total amount of Crave's advertising and marketing revenue recognized in 2023?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Operating revenues | |||
| Franchise fee revenue | $ 475,000 | $ 972,500 | $ 305,000 |
| Royalties | 328,716 | 366,119 | 277,921 |
| Marketing fund | 46,960 | 52,303 | 39,703 |
| Other income | 15,481 | 7,352 | 5,828 |
| Net operating revenue | 866,156 | 1,398,273 | 628,453 |
Source: Item 23 — RECEIPTS (FDD pages 63–253)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the company's marketing fund revenue for the year 2023 was $52,303. This represents the income Crave Franchising, LLC received specifically allocated to marketing efforts during that year.
This marketing fund is crucial for Crave franchisees as it supports advertising and promotional activities. These activities are designed to enhance the brand's public image and attract customers to individual franchise locations. Franchisees benefit from these collective marketing efforts, which can lead to increased brand awareness and potentially higher sales volumes.
It's important to note that while franchisees contribute to this fund, Crave retains sole discretion over how the funds are used. This means Crave decides on the creative concepts, materials, media placement, and allocation of resources for national and regional advertising programs. While the goal is to maximize the overall recognition of the Crave system, there is no guarantee that each franchisee will directly benefit proportionally to their contributions. Franchisees should consider this when evaluating the potential return on investment in the franchise.