Through which supplier must all furniture be purchased for a Crave franchise?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
If you choose to install a self-serve beer tap wall, you must purchase all non-beer tap wall equipment, and all furniture and small wares from our designated supplier for these products, Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. You must also purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company, and it must include the dispenser for Gold Peak Tea. Food Truck businesses are not required to have a soda dispensing machine. If you choose to install a self-serve beer tap wall, you must use the Untappd App, through the designated supplier Untappd, in operating your Restaurant in order to update the tap beers on the beer wall and to communicate with the local beer community. Use of this app is not required for Food Truck or Express Restaurant businesses. All furniture must be purchased through East Coast Chair and Barstool in Mercer, PA.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, franchisees must purchase all furniture through East Coast Chair and Barstool, located in Mercer, PA. This requirement ensures that all Crave locations maintain a consistent brand aesthetic and meet the franchisor's standards for quality and appearance.
Notably, this specific supplier designation applies to general furniture needs. If a franchisee chooses to install a self-serve beer tap wall, they must purchase non-beer tap wall equipment, furniture, and small wares from Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. This indicates that Crave has different approved suppliers depending on the specific items needed and any optional features the franchisee chooses to implement.
It is important for prospective Crave franchisees to understand these designated supplier requirements, as they impact the initial investment and ongoing operational costs. Deviation from these approved suppliers is not permitted without written consent from Crave, and failure to comply with these requirements could result in a breach of the franchise agreement. Therefore, franchisees should carefully review the list of approved suppliers in the Crave Operations Manual and stay informed of any changes communicated by the franchisor.