What is the stated reason that Crave Franchising, LLC requires franchisees to enter into the Internet Advertising, Social Media, Software, and Telephone Account Agreement?

According to Crave's 2025 Franchise Disclosure Document, Crave Franchising, LLC requires franchisees to enter into the Internet Advertising, Social Media, Software, and Telephone Account Agreement because Crave would not enter into the Franchise Agreement without the franchisee's agreement to comply with the terms of the Internet Advertising, Social Media, Software, and Telephone Account Agreement. This agreement allows the franchisee to conduct internet-based advertising, maintain social media accounts and software accounts, and use telephone listings linked to the Crave brand.

This requirement ensures that Crave maintains control over its brand's online presence and marketing strategies. By mandating this agreement, Crave aims to standardize how its brand is represented across various digital platforms and telephone listings, ensuring consistency and quality. This is a common practice in franchising, as franchisors typically want to protect their brand image and marketing efforts.

For a prospective Crave franchisee, this means they must adhere to the guidelines set forth in the Internet Advertising, Social Media, Software, and Telephone Account Agreement. This includes how they advertise online, manage their social media, and utilize telephone listings. Upon termination of the Franchise Agreement, the franchisee must transfer all rights and interests in electronic advertising and telephone listings to Crave, ensuring that the brand retains control over these assets. This also includes directing internet service providers and telephone companies to transfer or terminate these listings as directed by Crave.