Where are the standards and specifications for fixtures, furnishings, and equipment outlined for a Crave franchise?
Crave Franchise · 2025 FDDAnswer from 2025 FDD Document
pan id="page-25-1">You must purchase or lease and install all fixtures, furnishings, equipment (including point-of-sales system and associated hardware and software), décor items, signs and related items we require, all of which must conform to the standards and specifications stated in our Confidential Operations Manual (the "Manual") or otherwise in writing, unless you have first obtained our written consent to do otherwise. You may not install or permit to be installed on the Restaurant premises, or on or in the Food Truck, any fixtures, furnishings, equipment, décor items, signs, games, vending machines or other items without our written consent or that do not comply with our specifications.
To make sure that the highest degree of quality and service is maintained, you must operate the Franchised Business in strict conformity with the methods, standards, and specifications that we prescribe in the Manual or otherwise in writing. You must maintain in sufficient supply and use and sell at all times only those food and beverage items, ingredients, products, materials, supplies and paper goods that meet our standards and specifications. All menu items must be prepared in accordance with the recipes and procedures specified in the Manual or other written materials. You must not deviate from these standards and specifications by the use or offer of non-conforming items, or differing amounts of any items, without obtaining our written consent first. We can, and expect to, modify our standards and specifications as we deem necessary. We will provide you notice in the Manual or otherwise in writing (such as via email) of any changes in our standards and/or specifications.
You must permit us or our agents, during normal business hours, to remove a reasonable number of samples of food or non-food items from your inventory or from the Franchised Business free of charge for testing by us or by an independent laboratory to determine whether the samples meet our then-current standards and specifications. In addition to any other remedies we may have, we may require you to reimburse our costs for the testing if we have not previously approved the supplier of the item or if the sample fails to conform to our specifications.
You must obtain all food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including point-of-sale system and the associated hardware and software, and communication systems), and other products used or offered for sale at the Franchised Business solely from suppliers who demonstrate, to our continuing reasonable satisfaction, the ability to meet our then-current standards or in accordance with our standards and specifications. A complete list of our approved products and suppliers will be included in the Manual and is subject to change over time. We will provide you notice in the Manual or otherwise in writing (such as via email) of any changes to the lists of approved products and approved suppliers.
If you choose to install a self-serve beer tap wall, our sole approved supplier for the required selfserve beer tap wall equipment and installation services and for the support and maintenance of the beer wall in your Restaurant is PourMyBeer based in Chicago, Illinois. If you choose to install a self-serve beer tap wall, you must purchase all non-beer tap wall equipment, and all furniture and small wares from our designated supplier for these products, Burkett Restaurant Equipment & Supplies in Perrysburg, Ohio. You must also purchase or lease the eight-valve legacy system (bag-in-box) soda dispensing machine from The Coca-Cola Company, and it must include the dispenser for Gold Peak Tea. Food Truck businesses are not required to have a soda dispensing machine.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 26–30)
What This Means (2025 FDD)
According to Crave's 2025 Franchise Disclosure Document, the standards and specifications for fixtures, furnishings, and equipment are primarily outlined in the Confidential Operations Manual. Franchisees are required to purchase or lease and install all fixtures, furnishings, and equipment, including point-of-sales systems, décor items, and signs, ensuring they conform to the standards detailed in the Manual or in writing from Crave.
Crave maintains strict control over the appearance and functionality of its franchise locations. Franchisees must obtain written consent before installing any items that do not comply with Crave's specifications. This includes refraining from installing any unapproved fixtures, furnishings, equipment, décor items, signs, games, or vending machines on the premises. This ensures uniformity and adherence to the brand's standards across all franchise locations.
Crave also has the right to modify these standards and specifications as deemed necessary, with notification provided to franchisees through the Manual or other written communication, such as email. This allows Crave to adapt to changing market conditions or to improve the overall customer experience. Franchisees are obligated to stay informed of these changes and to implement them promptly to maintain compliance with the franchise agreement.
In addition to the general standards, the FDD specifies approved suppliers for certain items. For example, PourMyBeer is the sole approved supplier for self-serve beer tap wall equipment, while Burkett Restaurant Equipment & Supplies is the designated supplier for non-beer tap wall equipment, furniture, and small wares, if a franchisee chooses to install a self-serve beer tap wall. All furniture must be purchased through East Coast Chair and Barstool. Franchisees must adhere to these designated suppliers to ensure consistency and quality within the Crave system.